Why these guides
You don't need another 3,000-word blog post or a $500 course. You need someone who has done the job to tell you which tool to pick, what it will really cost you, and what to do first, second and third. That's what each guide is.
Every guide follows the same simple format: the problem in plain English, my recommended tools at each budget (including the free options), a step-by-step setup plan, the mistakes I see business owners make again and again, and a one-page checklist you can print and tick off.
And my advice isn't for sale. If the best answer is a free tool, or one I don't earn a commission on, that's what the guide tells you. Instant download, read on your phone or print it out, and keep it forever.
Lee Thompson
Digital Marketing Specialist
The guides
Get found on Google
Keyword research in an afternoon, the technical fixes that actually matter, local SEO for Google Maps, and which SEO tools are worth paying for. Includes my 25-point SEO checklist.
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A website that wins customers
Which builder suits your budget, the five pages every business site needs, what to write on each one, real running costs and a launch checklist so nothing gets missed.
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Email marketing that sells
Pick the right platform, grow your list from zero, and copy my ready-to-use five-email welcome sequence. Plus the subject lines and send times that get opened.
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Choose a CRM and actually use it
HubSpot, Pipedrive or Zoho? A clear way to decide, a simple sales pipeline you can set up in a day, and the reports every business owner should check each week.
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Put AI to work in your business
The AI tools worth paying for, 30 copy-and-paste prompts for everyday jobs, and a ready-made AI policy you can hand to your team so nobody leaks client data.
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Look professional without a designer
Canva or Adobe? Build a simple brand kit, design social posts and flyers fast, and avoid the five design mistakes that make a business look cheap.
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